September 24, 2018 Less than a minute read

New study highlights the pervasiveness of legal advertising

The American Tort Reform Association has released a new study analyzing trial attorney advertising in Missouri and other national litigation hotspots.

The study found that in the St. Louis market, trial lawyers spent $860,000 on nearly 14,000 television ads between April and June of this year. That amounts to 153 ads soliciting legal claims or advertising legal services every single day. Almost twice as many ads were purchased in Kansas City during the same time period, averaging nearly 10 ads each hour.

The study looked at seven media markets and dissected trial lawyers’ spending on legal services ads: Los Angeles, San Francisco, Tampa-St. Petersburg, Miami-Ft. Lauderdale, St. Louis, Kansas City and New York City. Nearly 15 percent of local legal services television ad spending occurred in these seven markets in the second quarter of 2018.

Missouri is being targeted by trial attorneys due to the fact that our state annually ranks as having one of the worst legal climates in the nation. Last year, the American Tort Reform Foundation called St. Louis the nation’s third-worst Judicial Hellhole.

The new report highlights the need for the Missouri General Assembly to do more to bring fairness to the state’s legal climate. One of the most important steps the legislature could take is to pass venue reforms, stopping attorneys from easily moving out-of-state cases to Missouri where they can take advantage of our legal system.

Read the full report.

Map of legal services TV advertising from coast to coast.


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